Danfoss Universe

case
CLIENT: DANFOSS UNIVERSE
PROJECT: BRAND EXPERIENCE
LOCATION: NORDBORG, DENMARK
Kvorning Design & Communication designed Brand Experience about Danfoss’ thermostats in the childhood home of founder Mads Clausen, which is part of the amusement park Danfoss Universe located on the island Als, Denmark.

A Brand Experience about Danfoss’ most important products and its industrial heritage. Showcasing everything from the first innovations to modern digital thermostats. Including an artistic movie depicting the production created by Kvorning and HomeRun as well as the multidimensional puzzle designed by Kvorning, where visitors can assemble a thermostat, test their skills and learn how a thermostat works.

Kvorning Design & Communication delivered a digital experience path, the exhibition, graphic design, hands-on as well as interactive media. A gigantic replica of Danfoss best-selling thermostat was custom-built for the occasion. The Brand Experience is mobile and built like a room inside another room. It opened to the public in July 2011.