CLIENT: EIDE FJORDBRUK
PROJECT: OFF SHORE BRAND EXPERIENCE
LOCATION: HARDANGERFJORD, ROSENDAL, NORWAY
Salmon Eye is a spectacular, floating aquaculture visitor and information center in Norway’s Hardangerfjord, located just outside Rosendal. Its unique architecture, design and interior have been created by Kvorning Design. 650 m2 sqm experiences with a vision to inspire and inform the world on how to better feed the planet with sustainable seafood. The project was conceived and financed by Sondre Eide, the CEO and third-generation salmon entrepreneur of Eide Fjordbruk, Norway.
Kvorning Design’s iconic architecture and design will be setting new standards for sustainable aquaculture in every aspect. Design, research, technology and immersive experiences. A world-class visitor and learning center designed to communicate the impact of aquaculture and its production techniques. True to its nature, Salmon Eye curves for its ellipsoid design, bathed in 9,500 stainless steel shaped like scales to imitate the appearance and color of fish.
The exterior design of Salmon Eye mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – hence the name. It glistens brightly in the Hardangerfjord, one of Norway’s most stunning fjords, and can be seen from miles away – even from an airplane landing at the nearby airport or through satellite images by Google Earth. Indeed, it is quickly becoming an iconic seamark in Norway. The Grand Unveiling took place on 2.9.2022. Photo: Sebastian L Torjusen.