Prototypes, casting molds, product packaging, advertisements, photos, quotes, documents and milestones depict LEGOs long-lasting mission to help children learn and strengthen their creative skills by playing with wooden toys in the beginning and later with plastic toys. The exhibition also forms a unique introduction to children’s lives since the 1930’ies.

Based on a concept by schmidt hammer lassen design, Kvorning Design & Communication have developed, produced and implemented the Brand Experience concepts and supplied lighting-, sound-, and graphic design for the LEGO Brand Heritage exhibitions, which are not open for the public. Interior decoration of the innovation space of Lego System was also supplied by Kvorning.