The concept TimeWorld – Nothing is Impossible in Herning features a strong architectural alteration of the building, an expressive exhibition and an event concept for the 5,000 m2 permanent exhibition, proposing for instance a 40-metre spiral-shaped slide. It also features the world’s biggest watch – with a diameter of 84 metres – located on the roof of the building and thus being visible on Google Earth. An integral part of the branding strategy of TimeWorld.

Kvorning design & communication’s concept also features plans for handling the complex project elements during the stages of planning and development – from idea to realization – and plans for building the permanent exhibition.