CLIENT: DANFOSS MUSEUM
PROJECT: BRAND EXPERIENCE CONCEPT, DESIGN, PRODUCTION
LOCATION: NORDBORG, DENMARK
Mads and his dreams brings to life the tale of a person who is capable of dreaming, setting himself goals and accomplishing them. A narrative device with conscious dramatic art, light, sound and projections. The rooms of the farm create filmic backdrops to the anecdotes. A poetic and unconstrained layer that underpins the narrative.
Displays operate on sight-lines and axes, positioning central experiences and points de vues at the end of them, with one room thereby introducing the next. In parallel with Mads’s life story and Danfoss’s development, the rooms and the stories unfurl – ups and downs – joys and sorrows.