












KVORNING designed the exhibition about Morten Smith Petersen’s significant influence on local, national and international matters. The setting being Hasseldalen in Grimstad, which Smith Petersen bought in 1848. Here, his ships were crafted and he built his shipping business.
As a ship-owner and businessman Smith Petersen was a keen advocate of modernizing and professionalizing the Norwegian shipping trade and as a politician he believed strongly in free trade and the “autonomy of the shipping companies”. Smith Petersen was also co-founder of Det norske Veritas in 1864.
















As grown-ups and kids head down the stairs, or descend by the elevator, into the basement and the History Collection, they are welcomed by a 2 x 2 metre logotype. Here they explore their own childhood through the gems of the exhibition: LEGO products conveying the company’s long history though significant milestones, drawings and models. Everything a true Lego fan could possibly imagine. Also animations of kids playing in classic scenarios.
Halfway through the collection visitors will see a light which lures them into a room resembling the interior of a giant LEGO brick. An exhibition of original LEGO models and boxes through decades. Anyone can find a cherished LEGO box, either as a physical model or on the interactive table displaying more than 5,000 LEGO boxes. In big round showcases and along the walls are hundreds of original models and boxes on display to stir dear memories.


