At Hitra, on an island just off Trondheim, it’s all about salmon. Here, fish eggs are fertilized, matured and hatched in fresh water. Here young salmonids grow to full size in the floating fish-rearing cages of the sea. And here at the Coastal Museum’s Sandstad Department they are harvested. So this is the obvious location to convey the history of the Norwegian fish-farming industry, and to let 24 pioneers tell you about their contribution to the development of Norway’s second-largest export trade.
Kvorning and Vindfang’s concept conveys Norwegian fish-farming history from 1970 to the present day through three major narratives: The local history, with animation of Hitra and the area; the national history of the pioneers along the coast from Finnmark to Vestfold, and the history of the salmon and the industry as a reworked 360-degree show with moving pictures and natural sounds in Aegir’s Hall: the octagonal cinema. Silhouettes of the pioneers reflect the dynamics. Past and present.
The concept TimeWorld – Nothing is Impossible in Herning features a strong architectural alteration of the building, an expressive exhibition and an event concept for the 5,000 m2 permanent exhibition, proposing for instance a 40-metre spiral-shaped slide. It also features the world’s biggest watch – with a diameter of 84 metres – located on the roof of the building and thus being visible on Google Earth. An integral part of the branding strategy of TimeWorld.
Kvorning design & communication’s concept also features plans for handling the complex project elements during the stages of planning and development – from idea to realization – and plans for building the permanent exhibition.
Semi-transparent waves make the ground floor come alive. Here one is out on the open sea surrounded by various kinds of boats. Atmosphere, facts and history in one go. Lights, sounds and live imagery support the expressive design. From the stairs leading up to the first floor, the visitors will see the vessels hanging in an atrium-like open space between the floors. This open space does not exist at the moment, but it is a strong feature, which we hope to add to the exhibition space.
Once you reach the first floor, you get the impression of stepping ashore a beautiful summer night. The light is warmer and the mood is more intimate. Here visitors can step into the boat builder’s workshop. Close to the stairs a selection boat engines are displayed openly so visitors can touch and take a close look. This impressive exhibition is also supported by an expressive digital layer.