The concept TimeWorld – Nothing is Impossible in Herning features a strong architectural alteration of the building, an expressive exhibition and an event concept for the 5,000 m2 permanent exhibition, proposing for instance a 40-metre spiral-shaped slide. It also features the world’s biggest watch – with a diameter of 84 metres – located on the roof of the building and thus being visible on Google Earth. An integral part of the branding strategy of TimeWorld.

Kvorning’s concept also features plans for handling the complex project elements during the stages of planning and development – from idea to realization – and plans for building the permanent exhibition.

Semi-transparent waves make the ground floor come alive. Here one is out on the open sea surrounded by various kinds of boats. Atmosphere, facts and history in one go. Lights, sounds and live imagery support the expressive design. From the stairs leading up to the first floor, the visitors will see the vessels hanging in an atrium-like open space between the floors. This open space does not exist at the moment, but it is a strong feature, which we hope to add to the exhibition space.

Once you reach the first floor, you get the impression of stepping ashore a beautiful summer night. The light is warmer and the mood is more intimate. Here visitors can step into the boat builder’s workshop. Close to the stairs a selection boat engines are displayed openly so visitors can touch and take a close look. This impressive exhibition is also supported by an expressive digital layer.